In this lesson we have defined what the post covid'19 Church is all about and what we should expect as the pandemic and global lockdown comes to an end.
MODULE 1: FIRST THINGS FIRST; THINGS YOU NEED TO KNOW
In this module we have laid basic foundations with realities we face today with regards to the pandemic as it affects the Church, our ministires and our divine callings here in these times.
MODULE 4: 3 STEPS TO MAKE YOUR CHURCH WEBSITE STAND OUT ON GOOGLE
Here we highlighted the need for your Church to have a website and also how you can effectively optimize your Church website to appear consistently on people's Google search results.
Do you wonder how to improve your church’s online presence?
Do you spend a great deal of time creating and posting content online for your church but you’re still left wondering if anyone sees it or if it’s making a meaningful difference?
The biggest problem you’re wrestling with is if your church’s social media, website or livestream is having the biggest impact possible. You wonder if your content is being found by the people you’re trying to reach or if it’s just being shared by your mum and a few faithfuls from your church.
The one thing that keeps you up at night is knowing that there are so many opportunities out there, but you want to make sure that what you invest your time and the church’s money in will really make a significant difference.
And sometimes you just don’t know how to get started or how to cut through the noise online.
You hate to admit it but every so often, you get really discouraged, wonder if it’s all worth it and are tempted to give up.
While you understand in your heart that building an online community will be effective in reaching the people you want to talk to, you need some way to measure success to show that all your effort is really working.
First things first, who cares about social media?
Why does your church have social media accounts?
The more important question is why does your church have social media accounts? Why are you online? Is it because everyone else is doing it? Are you suffering from a bit of FOMO? Is it just to post pretty scripture pictures?
I guess at the heart of my question is does your church have a plan for its social media accounts?
The reason your social media accounts are failing to cut through the noise is because you’re not talking about things that matter to the people you’re trying to reach.
Make a few profiles of the people you’re trying to reach.
Mums who need community
People who want to get healthy
Single dads who need support
Elderly people who are lonely
After you’ve identified the people you’re trying to reach by talking to the church ministries and doing your own research, make a few profiles of the people. They’re usually called “avatars”.
Write everything you know or that you imagine about these avatars.
What do they like and dislike?
What worries them and keeps them up at night?
Where do they work?
Do they have kids?
Add as much detail and flavour to it as possible because it will help you know and reach the people you’re trying to talk to.
We don’t often think about creating profiles for the people we’re talking to in church because the gospel is for everyone, however, that doesn’t mean you need to talk to everyone at the same time.
Prepare a Strategy
Now that you’ve done a bit of preparation, you’re ready to start thinking about your strategy.
When you create your strategy, I just want you to answer the question where your church is going, how you’re going to get there and how your ministry – the communications department — is going to contribute to that.
Develop a Plan
From here, we’re going to start drilling down in more detail.
What platforms do you want to be on? Will you be posting on your website and sending e-mails. This is the point where you’re going to start gathering the building materials.
This is the phase where we start to understand what we need to carry out this plan.
Who is your audience?
What social media platforms do they use? If you’re confused about this, go back to the section where we developed a profile of your audience.
If you don’t know what platform they use, find someone who fits the bill for your “avatar” and ask them what social media platforms they use. In fact, find two or three people and ask them. Now you’ve done a bit of research.
Decide the social media platforms you need to be on, but move forward with caution.
Avoid the trap that tells you that you need to be everywhere. It’s a big trap and so easy to fall into, so let me carefully pull you back from that gaping hole with this question.
Now, decide the type of content you’re going to post on your accounts.
This will be answered by reviewing your strategy. What is the purpose of being on social media?
Use this opportunity to make a list of things you can potentially post.
To get your creative juices flowing, here are a few suggestions:
- Tell the story of your local church members
- Share your church’s story of how it got started
- Share special standout quotes from the sermon
- Share small video clips from cooking classes
- Share special traditions from the church, like a special meal you always share
- Provide special encouragement
- Provide opportunities for people to be prayed for
These are just a few suggestions. There will be further opportunities to discuss more ideas, but this should get you started with the types of things you can post, and we’ll get into more detail in the next phase.